How many companies in the “Illuminated advertising and outdoor advertising” industry are there in Germany?
The B2B database of dieanalysten GmbH alone lists more than 4,100 companies in the “Illuminated advertising and outdoor advertising” industry in Germany (October 2026). Most are located in North Rhine-Westphalia (959), Bavaria (761), Baden-Württemberg (468).
Key figures
Companies by federal state
| State | Number | Share | per 100,000 inh. |
|---|---|---|---|
| North Rhine-Westphalia | 959 | 23% | 5.3 |
| Bavaria | 761 | 18% | 5.7 |
| Baden-Württemberg | 468 | 11% | 4.1 |
| Berlin | 366 | 9% | 9.4 |
| Hesse | 340 | 8% | 5.3 |
| Lower Saxony | 318 | 8% | 3.9 |
| Hamburg | 221 | 5% | 11.6 |
| Rhineland-Palatinate | 152 | 4% | 3.7 |
| Saxony | 145 | 3% | 3.5 |
| Schleswig-Holstein | 124 | 3% | 4.2 |
| Brandenburg | 82 | 2% | 3.2 |
| Thuringia | 57 | 1% | 2.7 |
| Saxony-Anhalt | 54 | 1% | 2.5 |
| Mecklenburg-Western Pomerania | 52 | 1% | 3.2 |
| Bremen | 38 | 1% | 5.4 |
| Saarland | 35 | 1% | 3.5 |
| Germany | 4,180 | 100% | 4.9 |
Cities with the most companies in the “Illuminated advertising and outdoor advertising” industry
Digitalization
44% of companies in the “Illuminated advertising and outdoor advertising” industry have no website of their own.
Related industries
- Marketing consulting25,339
- Web design24,025
- Advertising and marketing service provider43,439
- Printed products and paper – manufacturing18,115
- Advertising agency34,134
- Design studio32,221
- Printing company15,999
- Marketing agency29,202
- Communications agency18,953
- Publishing house18,347
- Sales promotion and promotion14,041
- Media design and multimedia agency10,212
- Printing services8,696
- Film production7,350
- Graphic design7,252
- PR agency4,325
Frequently asked questions
How many companies in the “Illuminated advertising and outdoor advertising” industry are there in Germany?
The B2B database of dieanalysten GmbH alone lists more than 4,100 companies in the “Illuminated advertising and outdoor advertising” industry in Germany (October 2026). Most are located in North Rhine-Westphalia (959), Bavaria (761), Baden-Württemberg (468).
Which German cities have the most companies in the “Illuminated advertising and outdoor advertising” industry?
Berlin (363), Munich (228), Hamburg (222), Cologne (152), Düsseldorf (91).
How many companies in the “Illuminated advertising and outdoor advertising” industry in Germany have a website?
56% have their own website, 32% an email address.
How current is this number?
It is recalculated daily from the current database. Last update: October 10, 2026. Businesses in liquidation or with a recognizable closure are not counted.
Cite this number
The B2B database of dieanalysten GmbH alone lists more than 4,100 companies in the “Illuminated advertising and outdoor advertising” industry in Germany (source: dieanalysten B2B database, October 2026, https://adressen.dieanalysten.com/en/statistics/illuminated-advertising-and-outdoor-advertising).
The statistics are licensed under CC BY 4.0: free to use, including commercially, with attribution “dieanalysten” and a link.
Method: businesses in the database of dieanalysten GmbH minus a 5% safety margin; businesses in liquidation or with a recognizable closure are excluded. See methodology. As of October 10, 2026.