Business Statistics
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Business statistics · October 10, 2026

How many companies in the “Sales promotion and promotion” industry are there in Germany?

more than 14,000

The B2B database of dieanalysten GmbH alone lists more than 14,000 companies in the “Sales promotion and promotion” industry in Germany (October 2026). Most are located in North Rhine-Westphalia (3,256), Bavaria (2,458), Baden-Württemberg (1,906).

Key figures

14,041businesses in the database
16.6per 100,000 inhabitants
56%with own website

Companies by federal state

StateNumberShareper 100,000 inh.
North Rhine-Westphalia3,25623%17.9
Bavaria2,45818%18.4
Baden-Württemberg1,90614%16.9
Hesse1,1959%18.7
Lower Saxony1,0167%12.5
Hamburg8556%44.8
Berlin7265%18.7
Rhineland-Palatinate5404%13.0
Saxony5164%12.6
Schleswig-Holstein4944%16.7
Brandenburg2492%9.7
Thuringia2272%10.7
Saxony-Anhalt2031%9.3
Mecklenburg-Western Pomerania1431%8.8
Bremen1251%17.9
Saarland1161%11.7
Germany14,041100%16.6

Cities with the most companies in the “Sales promotion and promotion” industry

Hamburg866
Berlin723
Munich586
Cologne407
Düsseldorf353
Stuttgart239
Nuremberg151
Frankfurt a. Main146
Hanover118
Essen115
Bremen112
Leipzig110
Dresden101
Frankfurt am Main101
Bielefeld85

Digitalization

44% of companies in the “Sales promotion and promotion” industry have no website of their own.

Related industries

Frequently asked questions

How many companies in the “Sales promotion and promotion” industry are there in Germany?

The B2B database of dieanalysten GmbH alone lists more than 14,000 companies in the “Sales promotion and promotion” industry in Germany (October 2026). Most are located in North Rhine-Westphalia (3,256), Bavaria (2,458), Baden-Württemberg (1,906).

Which German cities have the most companies in the “Sales promotion and promotion” industry?

Hamburg (866), Berlin (723), Munich (586), Cologne (407), Düsseldorf (353).

How many companies in the “Sales promotion and promotion” industry in Germany have a website?

56% have their own website, 39% an email address.

How current is this number?

It is recalculated daily from the current database. Last update: October 10, 2026. Businesses in liquidation or with a recognizable closure are not counted.

Cite this number

Suggested citation
The B2B database of dieanalysten GmbH alone lists more than 14,000 companies in the “Sales promotion and promotion” industry in Germany (source: dieanalysten B2B database, October 2026, https://adressen.dieanalysten.com/en/statistics/sales-promotion-and-promotion).

The statistics are licensed under CC BY 4.0: free to use, including commercially, with attribution “dieanalysten” and a link.

Method: businesses in the database of dieanalysten GmbH minus a 5% safety margin; businesses in liquidation or with a recognizable closure are excluded. See methodology. As of October 10, 2026.