How many companies in the “Promotional products – wholesale” industry are there in Germany?
The B2B database of dieanalysten GmbH alone lists more than 950 companies in the “Promotional products – wholesale” industry in Germany (October 2026). Most are located in North Rhine-Westphalia (242), Bavaria (190), Baden-Württemberg (152).
Key figures
Companies by federal state
| State | Number | Share | per 100,000 inh. |
|---|---|---|---|
| North Rhine-Westphalia | 242 | 25% | 1.3 |
| Bavaria | 190 | 19% | 1.4 |
| Baden-Württemberg | 152 | 15% | 1.3 |
| Hesse | 82 | 8% | 1.3 |
| Lower Saxony | 69 | 7% | 0.8 |
| Hamburg | 53 | 5% | 2.8 |
| Rhineland-Palatinate | 49 | 5% | 1.2 |
| Saxony | 44 | 4% | 1.1 |
| Schleswig-Holstein | 34 | 3% | 1.1 |
| Berlin | 18 | 2% | 0.5 |
| Saxony-Anhalt | 9 | 1% | 0.4 |
| Thuringia | 9 | 1% | 0.4 |
| Saarland | 8 | 1% | 0.8 |
| Brandenburg | 7 | 1% | 0.3 |
| Mecklenburg-Western Pomerania | 6 | 1% | 0.4 |
| Bremen | 5 | 1% | 0.7 |
| Germany | 985 | 100% | 1.2 |
Cities with the most companies in the “Promotional products – wholesale” industry
Digitalization
39% of companies in the “Promotional products – wholesale” industry have no website of their own.
Related industries
- Sales agency42,564
- Machinery – wholesale41,439
- Food and beverage – wholesale28,364
- Export company27,538
- Electronics – wholesale25,035
- Computers and accessories – wholesale11,957
- Metal – wholesale17,722
- Agricultural products – wholesale17,104
- Optics, precision mechanics, medical technology – wholesale12,893
- Vehicles and auto parts – wholesale6,169
- Electronics – distribution11,163
- Building materials – wholesale10,056
- Food and beverage – distribution9,209
- Medical device – wholesale8,725
- Textiles and clothing – wholesale8,536
- Fuels – wholesale4,162
Frequently asked questions
How many companies in the “Promotional products – wholesale” industry are there in Germany?
The B2B database of dieanalysten GmbH alone lists more than 950 companies in the “Promotional products – wholesale” industry in Germany (October 2026). Most are located in North Rhine-Westphalia (242), Bavaria (190), Baden-Württemberg (152).
Which German cities have the most companies in the “Promotional products – wholesale” industry?
Hamburg (53), Munich (27), Berlin (18), Düsseldorf (18), Essen (14).
How many companies in the “Promotional products – wholesale” industry in Germany have a website?
61% have their own website, 34% an email address.
How current is this number?
It is recalculated daily from the current database. Last update: October 10, 2026. Businesses in liquidation or with a recognizable closure are not counted.
Cite this number
The B2B database of dieanalysten GmbH alone lists more than 950 companies in the “Promotional products – wholesale” industry in Germany (source: dieanalysten B2B database, October 2026, https://adressen.dieanalysten.com/en/statistics/promotional-products-wholesale).
The statistics are licensed under CC BY 4.0: free to use, including commercially, with attribution “dieanalysten” and a link.
Method: businesses in the database of dieanalysten GmbH minus a 5% safety margin; businesses in liquidation or with a recognizable closure are excluded. See methodology. As of October 10, 2026.