How many companies in the “Gifts and promotional products – wholesale” industry are there in Germany?
The B2B database of dieanalysten GmbH alone lists more than 2,900 companies in the “Gifts and promotional products – wholesale” industry in Germany (October 2026). Most are located in North Rhine-Westphalia (658), Bavaria (551), Baden-Württemberg (378).
Key figures
Companies by federal state
| State | Number | Share | per 100,000 inh. |
|---|---|---|---|
| North Rhine-Westphalia | 658 | 22% | 3.6 |
| Bavaria | 551 | 19% | 4.1 |
| Baden-Württemberg | 378 | 13% | 3.4 |
| Hesse | 223 | 8% | 3.5 |
| Berlin | 213 | 7% | 5.5 |
| Lower Saxony | 187 | 6% | 2.3 |
| Hamburg | 156 | 5% | 8.2 |
| Saxony | 142 | 5% | 3.5 |
| Rhineland-Palatinate | 129 | 4% | 3.1 |
| Schleswig-Holstein | 112 | 4% | 3.8 |
| Mecklenburg-Western Pomerania | 39 | 1% | 2.4 |
| Thuringia | 38 | 1% | 1.8 |
| Saxony-Anhalt | 32 | 1% | 1.5 |
| Brandenburg | 31 | 1% | 1.2 |
| Bremen | 22 | 1% | 3.1 |
| Saarland | 22 | 1% | 2.2 |
| Germany | 2,941 | 100% | 3.5 |
Cities with the most companies in the “Gifts and promotional products – wholesale” industry
Digitalization
37% of companies in the “Gifts and promotional products – wholesale” industry have no website of their own.
Related industries
- Sales agency42,564
- Machinery – wholesale41,439
- Food and beverage – wholesale28,364
- Export company27,538
- Electronics – wholesale25,035
- Computers and accessories – wholesale11,957
- Metal – wholesale17,722
- Agricultural products – wholesale17,104
- Optics, precision mechanics, medical technology – wholesale12,893
- Vehicles and auto parts – wholesale6,169
- Electronics – distribution11,163
- Building materials – wholesale10,056
- Food and beverage – distribution9,209
- Medical device – wholesale8,725
- Textiles and clothing – wholesale8,536
- Fuels – wholesale4,162
Frequently asked questions
How many companies in the “Gifts and promotional products – wholesale” industry are there in Germany?
The B2B database of dieanalysten GmbH alone lists more than 2,900 companies in the “Gifts and promotional products – wholesale” industry in Germany (October 2026). Most are located in North Rhine-Westphalia (658), Bavaria (551), Baden-Württemberg (378).
Which German cities have the most companies in the “Gifts and promotional products – wholesale” industry?
Berlin (212), Hamburg (158), Munich (134), Düsseldorf (78), Cologne (64).
How many companies in the “Gifts and promotional products – wholesale” industry in Germany have a website?
63% have their own website, 39% an email address.
How current is this number?
It is recalculated daily from the current database. Last update: October 10, 2026. Businesses in liquidation or with a recognizable closure are not counted.
Cite this number
The B2B database of dieanalysten GmbH alone lists more than 2,900 companies in the “Gifts and promotional products – wholesale” industry in Germany (source: dieanalysten B2B database, October 2026, https://adressen.dieanalysten.com/en/statistics/gifts-and-promotional-products-wholesale).
The statistics are licensed under CC BY 4.0: free to use, including commercially, with attribution “dieanalysten” and a link.
Method: businesses in the database of dieanalysten GmbH minus a 5% safety margin; businesses in liquidation or with a recognizable closure are excluded. See methodology. As of October 10, 2026.