How many companies in the “Promotional products – retail” industry are there in Germany?
The B2B database of dieanalysten GmbH alone lists more than 1,300 companies in the “Promotional products – retail” industry in Germany (October 2026). Most are located in North Rhine-Westphalia (517), Bavaria (165), Baden-Württemberg (147).
Key figures
Companies by federal state
| State | Number | Share | per 100,000 inh. |
|---|---|---|---|
| North Rhine-Westphalia | 517 | 39% | 2.9 |
| Bavaria | 165 | 12% | 1.2 |
| Baden-Württemberg | 147 | 11% | 1.3 |
| Hesse | 111 | 8% | 1.7 |
| Lower Saxony | 84 | 6% | 1.0 |
| Schleswig-Holstein | 72 | 5% | 2.4 |
| Rhineland-Palatinate | 59 | 4% | 1.4 |
| Hamburg | 46 | 3% | 2.4 |
| Saxony | 39 | 3% | 1.0 |
| Berlin | 30 | 2% | 0.8 |
| Saarland | 13 | 1% | 1.3 |
| Mecklenburg-Western Pomerania | 13 | 1% | 0.8 |
| Thuringia | 12 | 1% | 0.6 |
| Brandenburg | 8 | 1% | 0.3 |
| Bremen | 5 | 0% | 0.7 |
| Saxony-Anhalt | 4 | 0% | 0.2 |
| Germany | 1,333 | 100% | 1.6 |
Cities with the most companies in the “Promotional products – retail” industry
Digitalization
69% of companies in the “Promotional products – retail” industry have no website of their own.
Related industries
- Electronics and computers – retail61,219
- Food and beverage – retail92,757
- Grocery store76,800
- Fashion and textiles – retail52,547
- Computers and accessories – retail25,710
- Cosmetics – retail51,005
- Sporting goods store50,800
- Medical device – retail24,892
- Farm shop and direct marketing23,796
- Bakery32,562
- Butcher shop19,342
- Clothing – retail38,615
- Optics and medical technology – retail38,476
- Office equipment – retail36,103
- Fuels – retail16,723
- Chemical and plastics supplies – retail28,220
Frequently asked questions
How many companies in the “Promotional products – retail” industry are there in Germany?
The B2B database of dieanalysten GmbH alone lists more than 1,300 companies in the “Promotional products – retail” industry in Germany (October 2026). Most are located in North Rhine-Westphalia (517), Bavaria (165), Baden-Württemberg (147).
Which German cities have the most companies in the “Promotional products – retail” industry?
Hamburg (49), Düsseldorf (45), Cologne (40), Berlin (30), Munich (21).
How many companies in the “Promotional products – retail” industry in Germany have a website?
31% have their own website, 17% an email address.
How current is this number?
It is recalculated daily from the current database. Last update: October 10, 2026. Businesses in liquidation or with a recognizable closure are not counted.
Cite this number
The B2B database of dieanalysten GmbH alone lists more than 1,300 companies in the “Promotional products – retail” industry in Germany (source: dieanalysten B2B database, October 2026, https://adressen.dieanalysten.com/en/statistics/promotional-products-retail).
The statistics are licensed under CC BY 4.0: free to use, including commercially, with attribution “dieanalysten” and a link.
Method: businesses in the database of dieanalysten GmbH minus a 5% safety margin; businesses in liquidation or with a recognizable closure are excluded. See methodology. As of October 10, 2026.