How many companies in the “Promotional and gift items – retail” industry are there in Germany?
The B2B database of dieanalysten GmbH alone lists more than 13,500 companies in the “Promotional and gift items – retail” industry in Germany (October 2026). Most are located in North Rhine-Westphalia (3,094), Bavaria (2,318), Baden-Württemberg (1,713).
Key figures
Companies by federal state
| State | Number | Share | per 100,000 inh. |
|---|---|---|---|
| North Rhine-Westphalia | 3,094 | 23% | 17.1 |
| Bavaria | 2,318 | 17% | 17.3 |
| Baden-Württemberg | 1,713 | 12% | 15.2 |
| Lower Saxony | 1,190 | 9% | 14.6 |
| Hesse | 1,034 | 8% | 16.2 |
| Saxony | 828 | 6% | 20.2 |
| Rhineland-Palatinate | 712 | 5% | 17.1 |
| Schleswig-Holstein | 519 | 4% | 17.5 |
| Berlin | 409 | 3% | 10.5 |
| Thuringia | 401 | 3% | 18.8 |
| Brandenburg | 357 | 3% | 13.9 |
| Hamburg | 338 | 2% | 17.7 |
| Saxony-Anhalt | 318 | 2% | 14.5 |
| Mecklenburg-Western Pomerania | 222 | 2% | 13.6 |
| Saarland | 162 | 1% | 16.4 |
| Bremen | 98 | 1% | 14.0 |
| Germany | 13,734 | 100% | 16.2 |
Cities with the most companies in the “Promotional and gift items – retail” industry
Digitalization
56% of companies in the “Promotional and gift items – retail” industry have no website of their own.
Related industries
- Electronics and computers – retail61,219
- Food and beverage – retail92,757
- Grocery store76,800
- Fashion and textiles – retail52,547
- Computers and accessories – retail25,710
- Cosmetics – retail51,005
- Sporting goods store50,800
- Medical device – retail24,892
- Farm shop and direct marketing23,796
- Bakery32,562
- Butcher shop19,342
- Clothing – retail38,615
- Optics and medical technology – retail38,476
- Office equipment – retail36,103
- Fuels – retail16,723
- Chemical and plastics supplies – retail28,220
Frequently asked questions
How many companies in the “Promotional and gift items – retail” industry are there in Germany?
The B2B database of dieanalysten GmbH alone lists more than 13,500 companies in the “Promotional and gift items – retail” industry in Germany (October 2026). Most are located in North Rhine-Westphalia (3,094), Bavaria (2,318), Baden-Württemberg (1,713).
Which German cities have the most companies in the “Promotional and gift items – retail” industry?
Berlin (408), Hamburg (355), Munich (256), Cologne (196), Düsseldorf (186).
How many companies in the “Promotional and gift items – retail” industry in Germany have a website?
44% have their own website, 26% an email address.
How current is this number?
It is recalculated daily from the current database. Last update: October 10, 2026. Businesses in liquidation or with a recognizable closure are not counted.
Cite this number
The B2B database of dieanalysten GmbH alone lists more than 13,500 companies in the “Promotional and gift items – retail” industry in Germany (source: dieanalysten B2B database, October 2026, https://adressen.dieanalysten.com/en/statistics/promotional-and-gift-items-retail).
The statistics are licensed under CC BY 4.0: free to use, including commercially, with attribution “dieanalysten” and a link.
Method: businesses in the database of dieanalysten GmbH minus a 5% safety margin; businesses in liquidation or with a recognizable closure are excluded. See methodology. As of October 10, 2026.