How many supermarkets in Germany have no website?
43%
According to the database of dieanalysten GmbH, 43% of supermarkets in Germany have no website of their own and 72% have no email address (October 2026, based on more than 16,500 active businesses). This ranks #50 of 78 industries by share without a website (average of all businesses: 49%).
By federal state
| State | without website | without email | Businesses |
|---|---|---|---|
| Rhineland-Palatinate | 51% | 80% | 663 |
| Thuringia | 51% | 74% | 548 |
| Saarland | 49% | 78% | 167 |
| Berlin | 47% | 70% | 555 |
| Brandenburg | 47% | 72% | 513 |
| Saxony-Anhalt | 47% | 74% | 473 |
| Hesse | 46% | 74% | 1,099 |
| Bavaria | 46% | 80% | 2,700 |
| Bremen | 44% | 61% | 157 |
| Saxony | 42% | 66% | 862 |
| Baden-Württemberg | 41% | 76% | 1,959 |
| Lower Saxony | 41% | 71% | 1,973 |
| North Rhine-Westphalia | 40% | 68% | 3,679 |
| Hamburg | 38% | 68% | 505 |
| Schleswig-Holstein | 34% | 68% | 708 |
| Mecklenburg-Western Pomerania | 31% | 64% | 344 |
| Germany | 43% | 72% | 16,922 |
Frequently asked questions
How many supermarkets in Germany have no website?
According to the database of dieanalysten GmbH, 43% of supermarkets in Germany have no website of their own and 72% have no email address (October 2026, based on more than 16,500 active businesses). This ranks #50 of 78 industries by share without a website (average of all businesses: 49%).
Cite this number
Suggested citation
According to the database of dieanalysten GmbH, 43% of supermarkets in Germany have no website of their own (source: dieanalysten B2B database, October 2026, https://adressen.dieanalysten.com/en/statistics/digitalization/supermarkets).
The statistics are licensed under CC BY 4.0: free to use, including commercially, with attribution “dieanalysten” and a link.