How many hotels in Germany have no website?
32%
According to the database of dieanalysten GmbH, 32% of hotels in Germany have no website of their own and 61% have no email address (October 2026, based on more than 25,000 active businesses). This ranks #73 of 78 industries by share without a website (average of all businesses: 49%).
By federal state
| State | without website | without email | Businesses |
|---|---|---|---|
| Berlin | 57% | 74% | 1,344 |
| Hamburg | 41% | 65% | 587 |
| Saarland | 38% | 62% | 184 |
| Hesse | 37% | 65% | 2,034 |
| Bremen | 35% | 60% | 144 |
| Saxony-Anhalt | 35% | 68% | 561 |
| North Rhine-Westphalia | 32% | 63% | 3,724 |
| Brandenburg | 31% | 61% | 663 |
| Lower Saxony | 31% | 61% | 2,424 |
| Bavaria | 29% | 57% | 4,934 |
| Schleswig-Holstein | 29% | 57% | 1,078 |
| Thuringia | 29% | 61% | 569 |
| Baden-Württemberg | 29% | 58% | 3,213 |
| Saxony | 28% | 61% | 1,015 |
| Rhineland-Palatinate | 25% | 56% | 1,519 |
| Mecklenburg-Western Pomerania | 25% | 58% | 986 |
| Germany | 32% | 61% | 25,050 |
Frequently asked questions
How many hotels in Germany have no website?
According to the database of dieanalysten GmbH, 32% of hotels in Germany have no website of their own and 61% have no email address (October 2026, based on more than 25,000 active businesses). This ranks #73 of 78 industries by share without a website (average of all businesses: 49%).
Cite this number
Suggested citation
According to the database of dieanalysten GmbH, 32% of hotels in Germany have no website of their own (source: dieanalysten B2B database, October 2026, https://adressen.dieanalysten.com/en/statistics/digitalization/hotels).
The statistics are licensed under CC BY 4.0: free to use, including commercially, with attribution “dieanalysten” and a link.